Native Village 
Youth and Education News

January 1, 2013

Atlanta Braves court controversy with 'Screaming Indian' caps
Condensed by Native Village

The Atlanta Braves are bringing back the "Screaming Indian" logo on their batting practice caps next season. The  controversial logo hasn't been used since 1989 after pressure from groups claiming that Native American imagery in sports is offensive and dehumanizing.

So far, the reaction on the Web has been less than positive.

"Unfortunately, it turns out that the logo hasn't been permanently mothballed. Disappointing. Grade: F."   

Paul Lukas of ESPN's Uni Watch
 "For reasons that completely escape me given how the team has slowly eliminated native American iconography from their uniforms (i.e. getting rid of the tomahawk on the alternate jerseys, etc.), the Braves have unveiled a hideous BP cap with that old “screaming Indian” logo. Most of us had thought that they had canned that thing, but apparently not. Poor, poor form, Atlanta."  

Hardball Talk's Craig Calcaterra

  "Maybe somebody in the team's marketing department incorrectly surmised that the city of Atlanta loves stereotypical depictions of entire races of people. Perhaps ownership was sick and tired of the Washington Redskins and their culturally insensitive name remaining the most offensive rendition of Native American culture in this country. Why did the Braves screw this up so badly?"   

Bleacher Report's Timothy Rapp

 "It really is a wonder that the Braves are going with these caps. As far as I can tell, there was no real groundswell to bring this logo back, which is saying something in an age where fans of several teams hold a deep affinity for their old-school looks."   

Yahoo!'s Big League Stew
   "Hands down, the worst (of the 30 new batting practice caps). The team had appeared to be getting away from some of its use of Native American caricatures, avoiding using a similar "screaming Indian" from its throwback alternate introduced last year, but the folks who don't see anything wrong in the tomahawk chop, probably won't mind this." blogger C. Trent Rosecrans

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