Native Village 
Youth and Education News

October 2012

Bolivia Set To Banish Coca-Cola To Mark Mayan End Of Capitalism
Condensed by Native Village

Bolivia:  The Coca-Cola Company will be expelled from Bolivia on December 21, the day that the Mayan calendar enters a new cycle.

David Choquehuanca, Bolivia's Minister of External Affairs, says the the date marks the end of capitalism and the start of a culture of life in community-based societies.

"The twenty-first of December 2012 is the end of selfishness, of division," Choquehuanca said. "The planets will line up after 26,000 years. It is the end of capitalism and the beginning of communitarianism."

It's rumored that Venezuela's president, Hugo Chavez, will follow suit, and encourage his country to drink locally produced soft drinks.

It's curious that Bolivia decided to forbid Coca-Cola in its territory. One of Coke's main ingredients is said to be coca extract. Sales of coca leaf are big business in Bolivia, accounting $270,000,00 annually, and representing 14% of all agricultural sales. Coca is legally sold in some wholesale markets.

It's not the first time that a US company had trouble to find ground in Bolivia. McDonald's withdrew from the country in the early 2000s for not being able to turn a profit there. Some believe McD's failure was due to a culturally driven boycott against American companies.

That wasn't the case for Coca-Cola though. It's presence in Bolivia has grown considerably in the last few decades, as in the rest of South America. In Bolvia, consumption of Coke products has more than tripled since 2001.

Still no word if Pepsi will be treated likewise.

Update: No Plans to Expel Coca-Cola

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Native Village Gina Boltz
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