Youth and Education news Volume 3 February 2012
WWF and The Coca-Cola Company Team Up to Protect
Condensed by Native Village
The Arctic is a formidable landscape that spans eight countries. It's among the largest, most valuable, and most pristine natural places on Earth. A diversity of human cultures live in the Arctic. It is also home to highly adapted species such as walrus, narwhal, beluga whale, caribou and polar bear.
This cold landscape plays a critical role in stabilizing Earth’s climate system. Major ecological changes are taking place here at a faster and more dramatic rate than anywhere else in the world.
The warmer temperatures are rapidly melting summer sea ice. Ice-dependent species like the polar bear may disappear within a generation. Their survival hinges on human efforts to protect their very last habitats.
"This is a 30-year horizon,” says Clive Tesar of the WWF Global Arctic Program. “We’d rather prevent a problem than chase after it.”
The WWF will work with the Arctic's indigenous people and governments to create conservation plans across “The Last Ice Area.” These 500,000-square-miles across Canada and Greenland are where scientists believe the sea ice will last the longest.
To create and implement this global Arctic program, Coca-Cola's “Arctic Home" campaignwill help provide the financial resources needed to raise awareness and implement the program. First, Coca Cola will donate $2,000,000 over 5 years to WWF's programs.
Coke will also match consumer donations to WWF with Coke's Arctic Home cans and bottles campaign.
To learn more about WWF and Coca-Cola's global partnership, visit Water sustains us. Conservation unites us.
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Village © Gina Boltz
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