Native Village
Youth and Education news
Volume 3  February 2012 
WWF and The Coca-Cola Company Team Up to Protect Polar Bears
Condensed by Native Village

The Arctic is a formidable landscape that spans eight countries. It's among the largest, most valuable, and most pristine natural places on Earth. A diversity of human cultures live in the Arctic. It is also home to highly adapted species such as walrus, narwhal, beluga whale, caribou and polar bear.

This cold landscape plays a critical role in stabilizing Earth’s climate system. Major ecological changes are taking place here at a faster and more dramatic rate than anywhere else in the world. 

The warmer temperatures are rapidly melting summer sea ice. Ice-dependent species like the polar bear may disappear within a generation. Their survival hinges on human efforts to protect their very last habitats.

The World Wildlife Fund and Coca-Cola are stepping in during this critical time.

"This is a 30-year horizon,” says Clive Tesar of the WWF Global Arctic Program. “We’d rather prevent a problem than chase after it.”

The WWF will work with the Arctic's indigenous people and governments to create conservation plans across “The Last Ice Area.” These 500,000-square-miles across Canada and Greenland are where scientists believe the sea ice will last the longest. 

To create and implement this global Arctic program, Coca-Cola's “Arctic Home" campaignwill  help provide the financial resources needed to raise awareness and implement the program. First, Coca Cola will donate $2,000,000 over 5 years to WWF's programs.

Coke will also match consumer donations to WWF with Coke's Arctic Home cans and bottles campaign.

How you can help:

Protect the polar bear’s Arctic habitat
Conserve habitat for Arctic ice-dependent species
Protect the cultural heritage of local people
Improve livelihoods

Coca-Cola has produced a limited edition of  Arctic Home cans and bottle caps on their products.  Coke will match all donations made to World Wildlife Funds by people who use that code.
This offer ends on March 15, 2012.


To learn more about WWF and Coca-Cola's global partnership, visit Water sustains us. Conservation unites us.

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February 2012 Headlines Native Village Home Page

Native Village © Gina Boltz
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